Success Stories

Website Redesign
Accelerating Growth

Website Redesign
4-Week Website Development

Market Research
Target Market Segmentation and Persona Development

Market Research
National Brand Awareness Benchmarking

Branding/Positioning
Developing an Ingredient Brand

Branding/Positioning
Repositioning an Established Non-Profit Brand

What our Clients Say…

“When I met Donna Balinkie, Pet Connect Business was nothing more than a prototype and a vision. She rolled up her sleeves and helped us transform Pet Connect Business into a successful brand by identifying and building our unique market position, target market segmentation, customer value, and pricing strategy. This allowed us to clearly demonstrate our benefits in the mind of the target customer, while also seamlessly articulating Pet Connect Business to investors and industry leaders. Donna continues to be one of the most valuable resources in my network!“

Hector OcasioFounder & CEO, Pet Connect Business

“Donna has been a tremendous partner. She and her colleagues at Firedrive have provided focused leadership in marketing strategy in three of my most recent ventures: Concourse Express; Revolution Cooking; and GrekTek. Donna’s experience allows her to jump right in with little direction and deliver quality work every time. I continue to recommend her to other entrepreneurs and companies, and I look forward to working with her again in future ventures.”

Tom KlaffCEO, Revolution Cooking

“We retained Donna, a critical marketing review of a strategic product line whose sales had stalled. Donna guided us through an extensive customer segmentation analysis that gave us new and illuminating insights into our target customers and their buying journey. She then helped us to develop new positioning including testing with focus groups. Donna quickly became a very valued member of our team and I highly recommend her for any marketing project from strategy to execution.”

Brian LeveyVP Marketing - Datacolor

“Evergreen Private Finance had a great experience with Donna. We’ve been very pleased with all of the strategic value and marketing execution. I would highly recommend engaging Donna and Firedrive Marketing if you have high standards and looking for a quality work.”

Lawrence BrownChief Executive Officer at Evergreen Private Finance

“Firedrive helped lead our branding refresh process at The Associated. Donna’s thoughtful management of the process enabled all the stakeholders to feel engaged in the process and reach consensus on the direction we took with our branding. Donna took the time to learn the intricacies of our organization and was able to provide helpful insight based on her understanding of our needs. Our new brand is stronger and more effective thanks to the work we did with Donna and her team.”

Melinda GreenbergVice President of Marketing The Associated: Jewish Community Federation of Baltimore

“After meeting Donna the first time, I knew we had to find a company in the portfolio for her to work with. Her drive, creativity and determination was evident the first time I met her. She was hired to essentially create an entire marketing program and then execute it. A job she did extremely well. I cannot say enough good things about Donna and her ability to create and implement. I am actively trying to find another slot for her in the portfolio and wouldn’t hesitate to put her in front of anyone.”

John BurkeGeneral Partner, True Venture Partners

“Donna Balinkie is a hard charger who really takes the time to learn the industry and business in which she is working … We have gained much from our partnership.”

Brian KagenExecutive Vice President & Chief Marketing Officer at Medifast, Inc.

“Firedrive’s work yielded demonstrable results immediately. Donna led the rebranding effort of our core technology and helped us create a successful B2B marketing plan, resulting in a business development pipeline of 40 new licensee prospects. Of course, we’ve kept her onboard, and she is now helping us improve our B2B marketing as well as kicking-off B2C branding.”

Dr. Steven LeBoeuf Co-Founder and CEO, Valencell, Inc.

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Success Stories

What our Clients Say…

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