Strategic Market Positioning Insights
Firedrive performs in-depth primary and secondary research and data analysis to put together a complete competitive landscape and helps strategically position your business to stand out in contrast to your competition. Our research also helps you determine the strongest target markets for your company and what challenges and opportunities those markets present.
Competitive analyses and market assessments are typically an important foundational part of the Branding and Positioning and Marketing Plan engagements, but can also be a stand-alone project. Learn more >
Competitive Analysis typically include:
- Identification of competitive set
- A messaging and brand audit of each competitor’s publicly available marketing materials
- A social media audit
- Analysis of positioning strengths, weaknesses, opportunities and threats
Market Assessment Applications
Research New Technologies and Adjacent Categories
Analyze Emerging Trends on Product Roadmap
Mergers & Acquisitions Due Diligence
Develop Go-to-Market Strategies
