Marketing Strategy Development and Execution

Actionable, Data-driven Marketing Strategy

Unlike many marketing consultants, Firedrive Marketing Group approaches marketing from a business perspective. We leverage our corporate and P&L ownership experience to understand your business goals, and develop a marketing plan that is directly in service of those goals.

Our data-driven approach leverages your brand positioning, research results, and marketplace assessment to determine where your audience is and the best message to motivate them to take action.

The Benefits of a Defined Marketing Plan

Start-up Organizations

Define a winning strategy for launch or growth and provides a road map to hit your goals
Align and focus your team around high-value activities
Evaluate additional tactics and determine viability and priority, rather than simply executing on each new idea

Established Businesses

Gain internal alignment around a game plan to increase probability of hitting your goals
Ensure marketing is a strategic contributor to corporate goals
Spend marketing resources strategically and proactively, rather than simply reacting to the latest request, idea or pitch

Free Discovery Session

Find out how Firedrive’s data-driven strategic marketing can help your business achieve its goals.

Marketing Plan Engagement Deliverable

A detailed game plan or roadmap, including a budget, that is used by your team and/or Firedrive to drive marketing execution.

“Firedrive’s work yielded demonstrable results immediately. Donna led the rebranding effort of our core technology and helped us create a successful B2B marketing plan, resulting in a business development pipeline of 40 new licensee prospects. Of course, we’ve kept her onboard, and she is now helping us improve our B2B marketing as well as kicking-off B2C branding.”

Dr. Steven LeBoeuf Co-Founder and CEO, Valencell, Inc.

“Donna has been a tremendous partner. She and her colleagues at Firedrive have provided focused leadership in marketing strategy in three of my most recent ventures: Concourse Express; Revolution Cooking; and GrekTek. Donna’s experience allows her to jump right in with little direction and deliver quality work every time. I continue to recommend her to other entrepreneurs and companies, and I look forward to working with her again in future ventures.”

Tom KlaffCEO, Revolution Cooking

“After meeting Donna the first time, I knew we had to find a company in the portfolio for her to work with. Her drive, creativity and determination was evident the first time I met her. She was hired to essentially create an entire marketing program and then execute it. A job she did extremely well. I cannot say enough good things about Donna and her ability to create and implement. I am actively trying to find another slot for her in the portfolio and wouldn’t hesitate to put her in front of anyone.”

John BurkeGeneral Partner, True Venture Partners

1 2 3