Situation
An early-stage technology company was in the midst of redesigning their website to help build their brand identity before a major industry trade show that was just four weeks away, but progress had stalled with the current design team. The client was concerned about meeting the launch deadline with a quality B2B website that would represent their company and their technology. Firedrive was called in to take over all project management to meet this tight deadline.
Our Approach
To handle the immediate need for a redesigned website that would be up and running before the trade show, Firedrive quickly developed a creative brief and put out an RFP to several trusted partners. We found the right creative partner to produce an effective site on a limited budget within the very tight four-week timeframe.
Results
A quality, complete site was successfully launched several days prior to the trade show. Since launch, website metrics have increased five-fold with significant lead generation.
